Advertising 2006
The Karisma campaign is, once again, ready to take upon the significant style evolution belonging to the man’s universe, and communicate it with the new jewel collection 2006.
The modern man, for which Karisma is the spokesperson, is charming, mysterious and seductive, but not provoker. He is a protagonist, who loves being noticed, knowing how to attract attention by showing his best qualities in every possible circumstance. He is careful at every aesthetic change, without being a slave of fashion.
Karisma, for its part, had no choice but to point out the new nature of the contemporary male by creating not only jewels rich of glamour, but also elegant and wearable in any occasions, full of passion and desire to live.
They are jewels created for a refined and self-confident man, who likes pursuing fashion but shuns excess. He embraces a moderate and not flaunted style, but always extremely well-kept. A modern man with a slightly retro taste, but a true gentleman revisited with a contemporary style.
The modern man, for which Karisma is the spokesperson, is charming, mysterious and seductive, but not provoker. He is a protagonist, who loves being noticed, knowing how to attract attention by showing his best qualities in every possible circumstance. He is careful at every aesthetic change, without being a slave of fashion.
Karisma, for its part, had no choice but to point out the new nature of the contemporary male by creating not only jewels rich of glamour, but also elegant and wearable in any occasions, full of passion and desire to live.
They are jewels created for a refined and self-confident man, who likes pursuing fashion but shuns excess. He embraces a moderate and not flaunted style, but always extremely well-kept. A modern man with a slightly retro taste, but a true gentleman revisited with a contemporary style.